From wedding toasts to t-shirts and traffic signs, Dilly Dilly was on the tip of everyone’s tongue.
Super Bowl introduced the world to Bud Knight and Dilly Dilly became the most used hashtag.
Suddenly, the phrase was everywhere in unexpected ways: in the sky and shouted at the Eagles victory parade, used by Fortnite gamers on Reddit and Liam Gallagher on Twitter.
It got so big that the Master’s tried to ban it so we made hats for people to wear Dilly Dilly if they couldn’t say it. In the summer, a World Cup announcer made it bilingual.
By year’s end, Bud Light was on everyone’s minds. 61% of adults (152M) had heard the phrase, it was used over 500k times on social, increasing engagement 300% and The New York Times wrote a think piece to explain it. Dilly Dilly!